Who We Serve
我们服务的企业

Different products. Different routes to market. One experienced U.S. partner.
不同的产品，不同的市场路径，同一个有实战经验的美国本地伙伴。

Industrial Manufacturers

工业制造企业

For manufacturers that need stronger U.S. market presence, customer access and local support.

Market Development • Distributors & OEMs • Exhibitions & Samples • Customer & After-Sales Support • Spare Parts • Local Operations

适合希望加强美国市场开发、客户联系及本地支持的工业制造企业。

市场开发 • 经销商及OEM客户 • 展会与样品 • 客户及售后支持 • 备件 • 本地运营

Consumer Brands

消费品牌

For established brands that want to build and operate more effectively in the U.S. market.

Brand & Market Development • Digital Marketing • Samples • Customer Service • Warehousing • Fulfillment & Returns

适合希望在美国建立品牌、开发市场并提升本地运营能力的成熟消费品牌。

品牌与市场开发 • 数字营销 • 样品 • 客户服务 • 仓储 • 订单履约及退换货

Different businesses require different support. FodisUSA adapts to the needs and stage of each company.

不同企业有不同的市场需求。福地美国根据企业的发展阶段和实际需要提供相应支持。

FodisUSA U.S. Operations — Charlotte, North Carolina

福地美国美国运营中心 — 北卡罗来纳州夏洛特

U.S. Operations & Infrastructure
美国本地运营与基础设施

FodisUSA is based in Charlotte, North Carolina, with local facilities, people and hands-on operating capability to support your U.S. business.

福地美国位于北卡罗来纳州夏洛特，拥有本地设施、团队及一线运营能力，为企业美国业务提供实际支持。

Warehousing & Inventory • Samples & Demo Products • Spare Parts • Light Assembly & Packing • Fulfillment & Domestic Shipping • Returns • Customer Service • Trade Show Materials

仓储与库存 • 样品及演示产品 • 备件 • 简单组装及包装 • 订单履约及美国境内配送 • 退换货 • 客户服务 • 展会物料

Local facilities. Local people. Local execution.
本地设施、本地人员、本地执行。

Experience Behind FodisUSA
福地美国背后的经验

30+ Years of International Business Leadership
三十多年国际商业及管理经验

Industrial sales, multinational leadership, customer and distributor development, business ownership and cross-border operations.

工业销售、跨国企业管理、客户及渠道开发、企业经营及跨境业务经验。

Hands-On U.S. Operating Experience
美国本地一线运营经验

Years of industrial product support combined with six years of building and operating UCA in the United States — covering forecasting, inventory, warehousing, fulfillment, customer service, brand development and digital marketing.

多年的工业产品美国本地支持经验，加上六年UCA美国实际运营经历，涵盖需求预测、库存、仓储、订单履约、客户服务、品牌建设及数字营销。

Modern Digital & AI Capability
现代数字化与AI能力

We apply digital tools and AI to market research, customer development, forecasting, communication and operating analysis.

我们将数字工具及AI应用于市场研究、客户开发、需求预测、沟通及运营分析。

Traditional business judgment. Modern execution.
传统商业判断，现代化执行能力。

Why I Founded FodisUSA 为什么我创立福地美国

Many Chinese companies have strong products and manufacturing capabilities, but building a sustainable U.S. business requires more than exporting a good product.

Through decades of working between China, the United States and broader Asian markets — and through hands-on experience operating businesses on both sides — I have seen the same challenge repeatedly: companies need someone close to the U.S. customer who understands both headquarters expectations and local market realities.

That is why I founded FodisUSA.

许多中国企业拥有优秀的产品和制造能力，但要真正建立可持续的美国业务，仅仅把产品出口到美国还不够。

经过数十年在中国、美国及亚洲市场的工作和企业运营，我反复看到同一个问题：企业需要有人真正贴近美国客户，同时理解中国总部的要求和美国市场的实际情况。

这就是我创立福地美国的原因。

30+ Years of International Business Leadership
三十多年国际商业及管理经验

My career spans industrial sales, multinational commercial leadership, customer and distributor development, regional management and business ownership across the U.S., China and Asia, including senior roles with Duracell, Schneider Electric and Sealed Air.

我的职业经历涵盖工业销售、跨国企业商业管理、客户及渠道开发、区域管理和企业经营，横跨美国、中国及亚洲市场，并曾在Duracell、Schneider Electric及Sealed Air担任管理职务。

Hands-On U.S. Operating Experience
美国本地一线运营经验

Our U.S. operating experience includes years of supporting electronic control components for American commercial cooling and HVAC manufacturers — covering forecasting, inventory, warehousing, light assembly and packing, delivery, returns, customer service and technical support.

Over the past six years, my team and I have also built and operated UCA in the United States, developing hands-on capabilities in brand building, digital marketing, customer acquisition, forecasting, inventory, warehousing, fulfillment, returns and customer service.

我们美国本地运营经验包括多年为美国商用制冷及暖通空调制造企业提供电子控制零部件支持，实际涉及需求预测、库存、仓储、简单组装包装、配送、退换货、客户服务及技术支持。

过去六年，我和团队还在美国实际建立并运营UCA，在品牌建设、数字营销、客户开发、需求预测、库存、仓储、订单履约、退换货及客户服务方面积累了一线经验。

Modern Digital & AI Capability
现代数字化与AI能力

Today, We also apply modern digital tools and AI to market research, customer development, forecasting, communication and operating analysis — bringing new capabilities to traditional industries.

如今，我们也将现代数字工具及AI应用于市场研究、客户开发、需求预测、沟通及运营分析，并将这些能力带入传统产业。

Education & Beyond Business
教育背景与工作之外

Mark holds a Bachelor’s Degree in Textile Engineering from Donghua University and an EMBA from Jinan University.

Based in Charlotte, North Carolina, I remain active outside work, playing in a local soccer league each week and golfing monthly.

Mark毕业于东华大学纺织工程专业，并获得暨南大学EMBA学位。

现居北卡罗来纳州夏洛特，工作之余坚持运动，并每周参加当地足球联赛，也长期坚持高尔夫运动。

• Experience at a Glance

  核心经历

• 30+ Years — Commercial & Executive Leadership
  30多年商业及企业管理经验

• U.S. + China + Asia — Cross-Border Operating Experience
  美国 + 中国 + 亚洲跨境运营经验

• Industrial + Consumer — Experience Across Different Business Models
  工业 + 消费品——跨行业运营经验

• Business Builder — Customers, Channels, Operations & P&L
  业务建设——客户、渠道、运营及损益管理

• Digital + AI — Modern Tools Applied to Traditional Business
  数字化 + AI——将现代工具应用于传统业务

  Bilingual leadership connecting China headquarters with U.S. customers and market realities.
  中英文双语管理，连接中国总部、美国客户与真实市场需求。

Three Capabilities. One U.S. Operating Partner.
三种核心能力，一个美国本地运营伙伴

Market & Sales Development

市场与销售开发

U.S. market research, customer and distributor development, exhibitions, samples, sales follow-up and market feedback.

美国市场研究、客户及经销商开发、展会与样品、销售跟进及市场反馈。

Digital & AI Capability

数字化与AI能力

Digital marketing, customer research, content, demand forecasting and practical AI-supported analysis.

数字营销、客户研究、内容、需求预测，以及AI辅助的业务分析。

U.S. Operations & Customer Support

美国运营与客户支持

Warehousing, inventory, light assembly and packing, fulfillment, spare parts, returns, customer service and technical-support coordination.

仓储、库存、简单组装及包装、订单履约、备件、退换货、客户服务及技术支持协调。

These capabilities come from hands-on experience building and operating businesses in the United States — across both industrial products and consumer brands.

这些能力来自我们在美国实际建设和运营业务的一线经验，涵盖工业产品及消费品牌。

From market development to local operations, FodisUSA can support different stages of your U.S. business.

从市场开发到本地运营，福地美国可根据企业在美国不同的发展阶段提供相应支持。

Start with What You Need Today

从您目前最需要的支持开始

Every company enters the U.S. market from a different starting point.

Some need only a reliable local presence. Others need market development, exhibitions and samples, sales and customer support, or broader U.S. operating capability.

FodisUSA allows you to start with the support that fits your needs today and expand as your U.S. business develops.

每家企业进入美国市场时所处的发展阶段都不同。

有些企业首先需要可靠的美国本地联系与支持；有些需要市场开发、展会及样品支持；还有些需要销售、客户服务或更完整的美国本地运营能力。

福地美国可以根据贵司目前的实际需要开始合作，并随着美国业务的发展逐步增加本地服务和运营能力。